Master’s Degree in Marketing and Communication for Luxury in Fashion and Beauty
Develop knowledge of the fashion and beauty sector and its components (brands, players, and trends)
The Master’s Degree in Marketing and Communication for Luxury in Fashion and Beauty at Nebrija University is a specialized program aimed at training professionals in marketing and communication for the luxury sector, with a particular emphasis on the fashion and beauty industries. By combining theoretical and practical knowledge, this master’s degree equips students to tackle the unique challenges of this exclusive and dynamic market.
Program Highlights:
- Focus on Luxury: The program explores the distinct characteristics of the luxury market, including its values, trends, and tailored marketing strategies.
- Fashion and Beauty Industries: Offers in-depth analysis of two key luxury sectors, examining their evolution, innovation, and communication strategies.
- Marketing and Communication: Provides advanced tools and techniques for creating effective marketing and communication strategies in a highly competitive environment.
- International Outlook: Designed with a global perspective, the program prepares students to succeed in international markets.
- Expert Faculty: Includes renowned faculty members and industry professionals with extensive experience in luxury, fashion, and beauty.
- Networking Opportunities: Students engage with companies and industry experts through internships, events, workshops, and corporate visits, enhancing their practical knowledge and professional connections.
This new program builds upon the foundation of Fashion studies at Nebrija University, which began in 2018 with the launch of the Bachelor's Degree in Fashion Design. This Master’s Degree stands out for its focus on the context and business development of luxury fashion and beauty, enhancing brand creation and identity through branding strategies that leverage luxury as a tool for crafting a distinctive image. It strengthens the marketing and communication strategies of luxury fashion and beauty companies, aiming to connect with consumers who seek products with exclusive and uniquely differentiating values. The program also draws on the expertise in marketing provided by Nebrija’s Bachelor's Degree in Marketing and the Master's Degree in Digital Marketing and Advertising.
Read +This Master's Degree, available both face-to-face and online, and offered in Spanish and English, provides education in highly employable areas, including:
- Fundamentals of luxury and its evolution.
- Marketing strategies in the luxury sector.
- Communication and branding in fashion and beauty.
- Digitalization and new technologies in luxury.
- Customer management and luxury experiences.
- Trends and sustainability in the sector.
A New Campus, the Same Renowned FCA
Discover a unique, modern space in an exceptional location. The new home of the School of Communication and Arts (FCA), located on Paseo de San Francisco de Sales, has been fully renovated and equipped with state-of-the-art facilities. It serves as a hub where Communication, Advertising, and the Arts come together, empowering students to turn their passions into reality.
Are you ready to embrace the Nebrija experience?
Why study the Máster en Marketing and Communication for Luxury in Fashion and Beauty en Madrid
Collaborating with Industry Leaders
The program collaborates with leading companies and institutions in the sector, including Ecoalf Recycled Fabrics, Ediciones Conde Nast, El Corte Inglés, Hugo Boss, Hotel Rosewood Villa Magna, Loewe, L’oreal España, Subastas Segre and Estee Lauder Companies. These partners validate the curriculum and provide internship opportunities, enriching students' learning experience and professional growth.
Face-to-face or Online
The Master’s Degree is available in face-to-face modality at our newly renovated Communication and Arts Campus in Madrid-San Francisco de Sales, located in one of Madrid’s most exclusive residential areas, as well as online. The online modality allows students to balance their personal and professional commitments with their education while maintaining Nebrija University's high standards of academic excellence and rigor.
Committed to Bilingual Education
The program is offered in both Spanish and English, reflecting Nebrija's commitment to bilingualism. With students from over 70 nationalities, it is common to hear Spanish, English, French, and Chinese spoken in classrooms, laboratories, and hallways, fostering a truly international and multicultural environment.
Curriculum
Students must complete 60 credits
First Semester 30 ECTS
From October to January, both months included- 2 ECTS | The Universe of Luxury
- 4 ECTS | The Ecosystem of the Fashion and Beauty Industry
- 2 ECTS | Historical and Cultural References of Luxury in Fashion and Beauty
- 4 ECTS | Sustainability and CSR
- 4 ECTS | The Luxury Consumer
- 4 ECTS | Branding in Luxury Culture
- 4 ECTS | Strategic Marketing of Luxury in Fashion and Beauty
- 4 ECTS | Luxury as a Brand Strategy
- 2 ECTS | Strategic Communication of Luxury in Fashion and Beauty
Second Semester 30 ECTS
From January to June, both months included- 4 ECTS | Creative Codes and Content in Luxury Communication
- 4 ECTS | Styling, Photography, and Fashion Films
- 2 ECTS | Image and Identity at the Point of Sale (Visual Merchandising)
- 4 ECTS | Digital Media, Social Media, and Influencers
- 4 ECTS | Brand Experiences and Events
- 6 ECTS | Professional Academic Internships
- 6 ECTS | Master’s Final Project
More Academic Information
Official Degree:Master’s Degree in Marketing and Communication for Luxury in Fashion and Beauty
Graduates from programs in Communication, Journalism, Advertising and Public Relations, Marketing, Audiovisual Communication, Corporate Communication, Protocol and Events, Business Creation and Administration, or Fashion-related fields.
60 ECTS credits.
Minimum of 12 ECTS credits and maximum of 60 ECTS credits per enrollment and academic period.
Center responsible:School of Communication and Arts
Openings available: 70 classroom attendance / 70 virtual
Type of Education: Classroom attendance / Virtual
Languages: Spanish and English
Academic year in which it was implemented: 2025/26
Duration: 1 year. From October to June
University Services: [+info]
Competences
- C1. Develop the ability to uncover consumer insights within the luxury sector and apply them to the creation of advertising campaigns.
- C2. Design communication plans tailored to the luxury fashion press for the promotion and presentation of garments and/or fashion collections.
- C3. Create marketing plans that include effective distribution and communication strategies for luxury products.
- C4. Assess the technical requirements for content and brand experiences in the luxury sector, considering project characteristics, client needs, and market demands during the conceptualization phase.
- C5. Plan and oversee the creative direction of fashion collections aligned with the demands of a specialized, competitive, and globalized luxury market.
- C6. Develop professional or academic projects that explore the marketing and communication of the luxury industry, ensuring ethical practices and respect for cultural diversity, inclusion, and professional responsibility.
- C7. Implement solutions that address social demands, guided by the Sustainable Development Goals, and promote diversity, universal accessibility, and inclusive design in luxury marketing and communication for fashion and beauty.
Methodology
Face-to-face and virtual modalities
Awards to Global Campus Nebrija
Admission
Admission Requirements
A Bachelor’s degree or equivalent, as stipulated by current legislation, is a mandatory requirement for admission to the Master’s programs. Candidates with a Bachelor’s degree in Communication Sciences—such as Journalism, Audiovisual Communication, Advertising, and Public Relations—are given special consideration. The ideal candidates are team players, adaptable, and open to incorporating new knowledge and methods into their work. They should have a strong interest in the humanities, regardless of their background in science or technology, and demonstrate a sense of social responsibility in their professional endeavors.
The admissions process for the Master’s programs requires submitting the following documentation via mail or courier to the Postgraduate Admissions Department:
- Completed Admissions Application.
- Updated Curriculum Vitae.
- Photocopy of ID (for Spanish applicants) or passport (for international applicants).
- Photocopy of transcript/academic records (for completed degrees or candidates in the final year of studies).
- Two recent, color passport-sized photographs.
Once the required documentation has been submitted and verified to ensure compliance with Articles 15 and 16 of Royal Decree 1393/2007, candidates will proceed with the admission test conducted by the Program Coordinator. This test is typically held in person in Madrid whenever possible; however, for candidates residing outside of Spain, it can also be conducted remotely (online).
The admission test includes a personal interview with the Program Coordinator, during which the candidate’s specific knowledge is assessed through targeted questions related to the field of study. The interview also evaluates the candidate’s maturity, attitudes, and overall suitability for the degree. Following the interview, the coordinator prepares a detailed report outlining the candidate’s skills profile, maturity level, interest in Audiovisual Journalism, and their potential fit for the program. This report is then added to the candidate’s application file for review by the Admissions Committee.
The University Admissions Committee, comprising representatives from the Department, the Registrar, and the Department of University Development, is responsible for recommending candidates for admission to the University Rector based on verified suitability.
Candidates are informed of their admission status in writing and through a follow-up phone call. This communication includes details about the enrollment formalization process, the final documentation required (properly legalized), and other necessary steps for joining the program.
Employability
Career Opportunities
Graduates of this degree will gain comprehensive knowledge of the luxury fashion and beauty industry in a global context. They will be equipped to design marketing and communication strategies that integrate ethical, social, and environmental considerations into the production and distribution of luxury fashion and beauty products. They will develop strong analytical skills, a strategic mindset, and the ability to work effectively in teams, adapting to the challenges and changes of an ever-evolving market.
Specifically, some of the career opportunities related to luxury fashion and beauty companies include marketing manager, digital marketing manager, product manager, brand manager, consumer behavior analyst, retail manager, public relations manager, corporate sustainability director, and head of specialized events.
This degree does not provide access to any regulated profession.
Professional Internship Collaboration Agreements
The Master’s program has established professional internship collaboration agreements with some of the leading companies and institutions in the luxury and fashion sector.
Nebrija University has signed agreements for training internships and employment with nearly 3,000 companies and institutions, providing students with practical training opportunities, exposure to professional environments, and pathways to their first jobs after graduation.
Students of the Master’s Degree in Marketing and Communication for Luxury in Fashion and Beauty can choose internships from a range of prestigious organizations, gaining valuable insights into the luxury and fashion industries.
Más Información de Prácticas en EmpresasTu Master’s Degree in Marketing and Communication for Luxury in Fashion and Beauty
XX Tocados
Each year, Nebrija University students recognize excellence by awarding the best campaigns of the year, celebrating the most prominent figures in the field. This year’s edition included the participation of renowned professionals such as Luis Bassat, Toni Segarra, and Concha Wert.
Nebrija Event Awards
Students of the Bachelor's Degree in Corporate Communication, Protocol, and Event Organization once again organized the Nebrija Event Awards. This event serves as a key meeting point for industry professionals and the next generation of event planners.
Investiture Ceremony for Toni Segarra as Doctor Honoris Causa
At the proposal of the School of Communication and Arts, Nebrija University conferred an Honorary Doctorate upon publicist Toni Segarra. Widely regarded as one of the most innovative creatives of his generation, Segarra is the author of iconic slogans like “Do you like to drive?” and “Welcome to the Independent Republic of your home.” The university recognized his significant contribution to advertising language and creativity.
